Bateau Blanc

Client: Confidential Name Inspiration: ‘White Boat’, with boat being the inspiration for the architecture and White being a representation of tranquillity + peace, which is what the resort aims to offer its clientele. Focusing on the architecture, it takes the building silhouette + 2 Letter B’s for the name (this can be transformed to a single B if we opt to drop the ‘Blanc’) and combines these elements using a line drawing style that is reflective of the façade treatment.
Location: Desaru, Malaysia
Sector: Hospitality
Size: 38,360 sqm / 20 storeys
Skills: Graphics & Branding
Status: Concept